We audit your current brand, customers and competitors so every decision after this is based on evidence, not opinion.
1–2 weeksWe define who you're for, why you're different, and the words that prove it — the foundation every other phase builds on.
1–2 weeksLogo, colour, type and a lightweight guideline your team can actually follow without a design degree.
2–3 weeksA conversion-ready website and the core assets you need to launch, so the brand shows up consistently everywhere.
2–4 weeksWe pick two or three channels that actually fit your audience and budget — and deliberately ignore the rest.
OngoingMonthly reporting against the goals set in phase one, with clear go/no-go calls on what to keep funding.
MonthlyThe thinking layer underneath everything you make.
A system, not just a logo file.
Where your brand meets your customer first.
Only the channels your brand is ready for.
Words that carry the strategy everywhere you show up.
A brand keeper once the launch dust settles.
The Adon Path is deliberately scoped for micro businesses, indie founders and early-stage startups — not enterprises. If you're pre-brand, rebranding after outgrowing a DIY logo, or about to spend your first real marketing budget, you start in exactly the right place: the beginning of the path, not the middle of a random tactic.
No. On the free call we assess what you already have — brand, site, current marketing — and recommend the phase that matches reality, even if that means skipping strategy work you've already done well.
We'll design one, but we'll also tell you honestly if skipping positioning work first means the logo won't hold up once you start marketing. The choice is always yours.
Most micro businesses complete phases one through four in 8–10 weeks, then move into ongoing monthly growth marketing from phase five onward.
Pricing is scoped per phase after the discovery call, based on your size and goals — not a flat agency rate card. Most micro-business engagements start in the low four figures per phase.
Only once positioning and identity are in place. Running ads on top of an unclear brand is the exact wasted spend we're built to prevent.
Get a free brand audit and a straight answer on where to start — no obligation, no generic pitch deck.
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